Noble Live-In Care, part of the CCH Group, has announced the appointment of Nadine Bowman as head of live-in operations as the business targets a further 10% increase in care hours and revenue as part of its continued national growth strategy.
Bowman steps into the newly-created role after serving as a registered branch manager since 2023, bringing extensive operational experience and frontline insight into the growing demand for live-in care services across the UK.
In her new role, she will oversee the strategic growth of Noble Live-In Care services, with plans to expand into new regions, placing particular focus on the North of England.
The expansion aims to help address mounting pressures across the UK’s care system, with around 35,000 care home beds expected to face overwhelming demand by spring 2026 amid an escalating capacity crisis.
By increasing access to high-quality live-in care at home, Noble Live-In Care aims to offer an effective alternative to residential placements while helping alleviate hospital overcrowding.
The North will be a major priority in this strategy.
The region experiences higher levels of health inequality, significantly greater poverty, and a rapidly-ageing population, often spread across rural communities where access to care services can be more limited than in the South.
Over the next 12 months, Bowman will also help shape Noble Live-In Care’s strategy to expand support for young adults who require live-in care, ensuring services evolve to meet the needs of a broader and more-diverse client group.
A further focus of the role will be strengthening collaboration between health services, local authorities, and community care providers to bridge the gap between hospital care and long-term support at home.
Bowman said: “Live-in care has an increasingly-vital role to play in supporting people to live safely and independently in their own homes, while also helping ease pressure on hospitals and residential care settings.
“I’m excited to take on this new role and work with teams across the country to expand access to high-quality care, particularly in regions where services are most needed.”