Impact Futures has today announced its official rebrand to Tend, marking the next stage of its journey as a dedicated training provider for the health and social care sectors.
The rebrand brings a new name, identity, and vision, while retaining the expertise, people, and programmes that have made Impact Futures a trusted provider across the UK.
Tend’s promise is simple: Careers with heart, skills with purpose.
Simon Rouse, chief executive of Tend, said: “Tend is all about careers with heart and skills with purpose.
“The health and social care sector deserves a training partner that truly understands its unique challenges.
“Tend is dedicated solely to these sectors, we’re not a generic provider.
We want Tend to be the client’s partner and the learner’s partner of choice.”
He added: “We want every learner to become a Tend-trained professional, supporting every stage of the journey from learner to leader.”
“Tend will continue to deliver apprenticeships, diplomas, and leadership pathways, co-designed with employers to meet sector needs.
“With a commitment to individualised learning and frontline expertise, Tend is setting a new benchmark for training in health and social care.”
Kelly-Marie Harris, chief Ggrowth officer of Tend, commented: “Rebranding as Tend is more than a new name, it reflects our commitment and focus to the health and adult care sectors.
“These are industries under huge pressure, and our role is to stand alongside employers to help them attract, retain, and develop their people.
“Tend is about giving organisations confidence and giving professionals the chance to progress at every stage of their career. Together, we are building the skills Britain needs to care.”
With the rebrand, Tend will remain part of Impact Futures Group, continuing its mission to support Britain’s critical service sectors by developing a new generation of Tend-trained professionals, learners equipped not only with technical expertise, but with the values that make a real difference in people’s lives.